Open Publish


Dates for your diary

April 16th
Submission deadline

June 25th
Early Bird cut-off

August 1st–3rd
Open Publish 2007

testimonials
Program


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Please note: this program is subject to change

Program - Listed by Day

Creating & measuring web strategy

Presenter

David Warwick

Company

Komodo CMS

Stream

Tutorial

Day

Wed

Time

09:30

Note

half day

Abstract

The complete web publishing loop: developing strategy, managing implementation and measuring success. This tutorial will outline models, media dynamics and visitor behaviour as a background to implementation, followed by exploration of how structure, design, architecture, systems and message combine in effective fulfilment of web strategy. The tutorial will finish with an examination of measurement practices, including statistical tools, Google Analytics and other traditional success measures.
 

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