Open Publish


Dates for your diary

April 16th
Submission deadline

June 25th
Early Bird cut-off

August 1st–3rd
Open Publish 2007

testimonials
Program


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Please note: this program is subject to change

Program - Listed by Day

Corporate Content Management

Presenter

Mark Reed

Company

Sensis

Stream

Track B

Day

Thu

Time

16:00

Note

Abstract

Implementing a CMS in a corporate environment requires organisation-wide interaction. This talk explores common people-related issues such as understanding user needs, managing business and technical stakeholders, corporate strategy versus content strategy, cross business integration and leave operational and commercial inputs.
 

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